Chef Sam Β· Zanzibar

🏝️ Swahili cuisine Γ— urban chic Γ— storytelling πŸ“˜ Cookbook launch Β· 6‑month runway
πŸ“Έ Instagram 1,000
πŸ‘ Facebook 1,000
𝕏 X 1,000
▢️ YouTube 1,000
πŸ“§ Email 1,000

πŸ“Š 6‑month growth projection

North‑star metric
Email 1,000
Cookbook waitlist
Core KPI

🎯 Follower targets by platform

UGC submissions
50+
Collaborators
25+

Instagram Β· Shop Window

1,000 followers Β· discovery & saves

πŸ“Œ Content pillars

  • 🍲 The Dish β€” Pilau, Urojo, Biryani
  • πŸ“– The Story β€” spice history & culture
  • πŸ‘¨β€πŸ³ The Chef β€” personality & rituals
  • 🏝️ The Island β€” Stone Town, markets
  • πŸŽ“ The Education β€” cooking tips
  • πŸ“˜ The Book β€” cookbook diaries

πŸ“ˆ Monthly follower target

β€œ4 Reels/week Β· 2 carousels/week Β· Stories 5–7 days/week Β· 1 collab/week”

Reels / week
4
Carousels / week
2
Stories / week
5–7
Collabs / week
1

Facebook Β· Community & Reach

1,000 followers Β· shares & local

πŸ“Œ Content focus

  • πŸŽ₯ Original Reels (discovery)
  • πŸ’¬ Cultural posts & discussions
  • πŸ“Έ Stories β€” daily relationship
  • πŸ“ Longer captions & community Qs
  • 🍽️ Food photos + conversation starters

πŸ“ˆ Monthly follower target

β€œ4–5 Reels/week Β· 2–3 feed posts/week Β· Stories several times/week”

𝕏 Β· The Voice

1,000 followers Β· conversation & personality

πŸ“Œ Content engine

  • πŸ’­ Food opinions & Zanzibar observations
  • 🧡 Threads β€” history, spices, culture
  • 🎬 Short videos + behind‑scenes
  • ❓ Questions & debates (e.g. Pilau next day?)
  • 🀝 Meaningful replies (5–10/day)

πŸ“ˆ Monthly follower target

β€œ2–4 posts/day Β· 5–10 quality replies/day Β· 2 threads/week”

YouTube Β· The Library

1,000 subscribers Β· authority & search

πŸ“Œ Format & series

  • 🎬 Shorts β€” discovery (3–5/week)
  • πŸŽ₯ Long‑form β€” 6–12 min, 1/week
  • πŸ› Zanzibar on a Plate
  • πŸ‘¨β€πŸ³ Cook with Chef Sam
  • πŸ“– Cookbook Diaries
  • 🌢️ Spice Island

πŸ“ˆ Monthly subscriber target

β€œ3–5 Shorts/week Β· 1 long‑form/week Β· retention: hook in first 30 sec”

Email Β· The Asset

1,000 subscribers Β· owned audience

πŸ“Œ Welcome sequence

  • βœ‰οΈ 1. Karibu to Chef Sam's table
  • βœ‰οΈ 2. The taste of Zanzibar
  • βœ‰οΈ 3. The spice that changed everything
  • βœ‰οΈ 4. A first taste of the book
  • βœ‰οΈ 5. Something is cooking

#GETFIRSTBITE β†’ cookbook launch list

πŸ“ˆ Monthly email target

Chef Sam β€” 0 β†’ 1,000 per platform Β· six‑month campaign Β· build audience β†’ culture β†’ chef β†’ anticipation β†’ open the table.